Why choose SWISS WATER®
Process?
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Ben Hieltjes, vp, business development
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The decaf coffee segment is a significant part of the coffee
market, representing approximately 15% of total volume.
Importantly, the decaf consumer is different than the regular
coffee consumer. Our research studies indicate that this coffee
consumer loves the taste of coffee but chooses to switch to
decaffeinated coffee in order to reduce, minimize or eliminate the
negative health impacts of caffeine.
They have developed a relationship with coffee and the coffee
experience and want to maintain that relationship. That is why they
drink decaf coffee as opposed to eliminating coffee altogether.
These consumers are increasingly concerned about their health, and
the foods and beverages they consume. SWISS WATER®
Process stands for 100% chemical-free, great tasting decaf.
The brands that choose to use SWISS WATER® Process
gain in trust, recognition and loyalty with these decaf consumers
because they have chosen a non-chemical method of coffee
decaffeination.
We have a host of sales aids, point of sale and educational
materials to help your organization leverage the SWISS
WATER® Brand credentials to build overall coffee
sales.
Since many regular coffee drinkers will evolve to decaf we
strongly believe that we can help build value for your brand and
company.
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